Case Study: Growth for a Dallas Web Design Company
See Real Results Below
Request a Quote & Book a Call
Client Results in the Last 12 Months
We helped a Dallas-based web design company in a highly competitive market improve their visibility across:
- Google Search (organic rankings + SERP features)
- Google Maps (local discovery support)
- AI Search (ChatGPT, Gemini, Perplexity, and more
Our Client Wins and Evidence
AI Platform Visibility & Positioning Across 5 Top Platforms
The client’s visibility across five major AI platforms improved for high-intent searches—supporting discovery before a traditional website visit happens.
ChatGPT Average Position for High-Intent Queries
Average positioning in ChatGPT improved for high-intent commercial searches—one of the strongest indicators of “warm lead” visibility.
Google AI Mode Average Position for High-Intent Queries
Average positioning in Google AI Mode for high-intent queries is trending upward. Next focus: pushing these positions further in 2026.
Map Pack Rankings
We have maintained #1 position for high intent keywords like "Web Design Dallas", "Web Design Company", and more.
Overview of Authority Score, Organic Traffic, & Organic Keywords
We steadily increased the client’s authority score with high-quality links, helping them compete against established high-authority web design companies in Dallas. As authority improved, organic traffic and organic keyword counts rose alongside it.
Organic Keyword Positions Over Time
A consistent upward trend in ranking keyword positions across the year—evidence of compounding gains rather than short-term spikes.
Top Organic Dallas Keywords
The client is ranking for high-intent, commercial keywords—searches where users are actively comparing providers and evaluating who to hire.
Keyword Trends + Traffic Overview
Growth tracked alongside a deliberate push to get found in SERP features (the places users click and the places AI pulls answers from).
Client Review:
David
26 reviews
Jim and his team are very knowledgeable SEO and internet marketing. He is a great resource and stays up to speed with the ever-changing internet marketing industry.
What We Did
We focused on the levers that move the needle in competitive niches:
We actively tested and improved how the brand appears in AI-generated answers—where buyers are increasingly deciding who to hire.
Mapped high-intent “who to hire” queries for the Dallas market
Tested visibility across ChatGPT, Gemini, Perplexity, and other AI surfaces
Adjusted content structure + authority signals to show up more often and in stronger positions
Paired AI optimization with core SEO so gains compound across channels
Traditional SEO Foundation (Technical + On-site)
We strengthened the site so search engines can crawl, trust, and rank it consistently.
Improved site structure, internal linking, and page hierarchy
Fixed crawl/indexation issues and on-page SEO fundamentals (titles, headings, copy)
Refined key landing pages for clearer intent + better user experience
Comprehensive Keyword Strategy (Commercial Intent)
We prioritized keywords that indicate a buyer is actively comparing providers.
Built a keyword map around head terms + long-tail opportunities
Clustered keywords by service intent and matched them to the right pages
Focused on SERP feature opportunities to capture more real estate in results
Local SEO (Google Maps Visibility)
We improved local discovery signals to support visibility in Maps and local results.
Optimized Google Business Profile for relevance and completeness
Strengthened citation consistency and local trust signals
Supported review momentum (process + best practices) to reinforce credibility
Authority Building (High-Quality Link Acquisition)
We increased competitiveness in a saturated market by building real authority.
Earned relevant, reputable backlinks with a quality-first approach
Targeted local + niche placements that improve trust and rankings
Used steady link velocity to support long-term, compounding growth
Want Similar Results in a Competitive Market?
Ready to get found everywhere potential clients are searching?
We help businesses win visibility in competitive markets with Search Everywhere Optimization—covering Google Search, Google Maps, and AI platforms like ChatGPT and Gemini.
