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The internet is an essential part of our lives. Many people rely on it to get insights into products before buying them. Businesses need a strong presence online to influence these decisions in their favor.
Online marketing is highly competitive. Many brands are targeting the same clients. Your business can fall behind if you don’t have high-quality internet marketing.
Internet marketing ensures your business stands out online. You market your products or services on various platforms to convince buyers to choose your brand.
WHAT IS INTERNET MARKETING?
Internet marketing (also digital or online marketing) refers to the strategies one uses to market services or products online or via other digital means. It includes various online tools, platforms, and content delivery systems, including:
* Website design and content
* Social media
* Email marketing
* Sponsorships and paid promotions
* Online ads
Here are some statistics showing why internet marketing matters.
« About 91 percent of companies use internet marketing because they believe in its power.
« Content marketing is 62 percent cheaper than traditional marketing. It also attracts 3× as many leads as the latter.
« Small businesses with blogs get 126 percent more lead growth than those without them.
« Active blogs can get your pages 436 percent more indexed on Google.
BENEFITS OF INTERNET MARKETING
You will enjoy many benefits if you use internet marketing.
1. CONVENIENCE OF ONLINE MARKETING
Distance and closing hours can affect your operations. Customers interested in your products or services may not buy from you. They may prefer to visit a physical store where they can have their concerns addressed. Some prospects have hectic schedules, and they are free to buy after you close your premises.
Internet marketing can help you deal with these challenges. Your digital shop is open 24/7, and worldwide customers can buy from you. You can partner with logistics companies to ship products when buyers far from your location buy them. If they have any concerns, high-quality content on your websites or blogs can answer them.
2. REACH OF THE INTERNET
A physical location can limit your customers. Buyers within the area are the only ones that can visit your store and check out your products or services. Prospects far away may not check out your catalog, and they may opt for nearby shops.
The internet is accessible from most parts worldwide. Once you have an online catalog, buyers with an internet connection can check it out. They may buy your goods or services if they like them. Internet marketing can increase your customer base significantly.
3. COST OF INTERNET MARKETING
Traditional marketing is expensive. Businesses pay rent for the spaces they display their goods. They also compensate employees for their work towards keeping the products and premises in excellent conditions. Other advertising avenues, such as TV and radio, are also costly, as you’ll pay for marketing your business to people who don’t want your products or services.
Internet marketing can save you a lot of money. Maintaining an online catalog doesn’t cost a lot of money. Once you get an advertising platform, you can display as many goods as you want without paying more. Some digital marketing avenues use their users’ information to show your products to people looking for them.
4. RELATIONSHIPS WITH CUSTOMERS
As many businesses compete for clients, it is the simple things that can give you a competitive advantage. For example, your customer service and after-sale services can affect customers’ decisions on whether to return for more purchases.
Internet marketing can help you have closer ties with customers. You may follow up on their orders via emails to see if they got them and how they like them. An online community can help them connect with your other buyers. Businesses that prioritize and build relationships with their clients enjoy various benefits. These customers return for more purchases, and they are referral sources.
5. GROWING IMPORTANCE OF SOCIAL PLATFORMS
Social platforms are standard features of our everyday lives. Close to half of the global population is on at least one social media. People use social media to connect with peers, keep up with their circles, and check out businesses.
Social media marketing can help your brand. You’ll use the networks’ massive reach to increase your customer base. Positive reviews and recommendations by users will influence their circles to buy from you. You’ll also discover the essential skills to stand out, as many businesses advertise on social media.
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