What Are Local SEO Services?
Local SEO Services are a search engine optimization approach that enables your business to appear on SERPs when prospective customers conduct local searches for what you are selling. In other words, local searches are online searches conducted on SERPs to find products or services within a specific location.
For instance, if your business is located within the Sacramento area in California and users living within that area search out products and services similar to what you are selling within the Sacramento area, that's called local search.
While the reliance on social media may have surged in recent years, local SEO remains vital in optimizing numerous companies' performance and ranking in local listings. Failing to consider this advanced marketing approach's relevance and importance means you're missing out big time. Don't believe us? Let's see what Google has to say about local SEO:
While the reliance on social media may have surged in recent years, local SEO remains vital in optimizing the performance of numerous companies. Failing to consider the relevance and importance of this advanced marketing approach means that you’re missing out, big time. Don’t believe us? Let’s see what Google has to say about local SEO:
“Near me” and “where to buy” keyword searches on mobile devices have increased by over 200 percent in the last two years.
A whopping 60 percent of smartphone users acknowledge directly contacting a local business using search results like “click to contact.”
In two years, mobile searches for the keyword “store open near me” grew by over 250%
Up to 46 percent of shoppers confirm products online before visiting a store.
When you take your smartphone, open Google, and search for the “best Spanish restaurant,” the top results won't be the best such joints in the country or part of a massive chain. Instead, you'll see locally-owned eateries in your city close to your current location. This is the power of local SEO companies.
So what does this approach entail, and how valuable is it to your company? This guide will inform you on the basics of local SEO campaigns, how they relate to general SEO, and the potential impact SEO can have on your business's local search visibility.
The 5 Reasons Why Local SEO is Important
Local SEO packages work almost the same as regular SEO. It comprises a series of strategies and actions designed to enhance search engine visibility to prospects within your physical location.
At its core, SEO's visibility-building practices aim at improving sales. Local SEO appeals to customers correctly by creating content using relevant keywords containing the geo qualifiers.
Here are the primary reasons why doing this is essential to your business.
How Can You Use Local SEO?
Local SEO isn’t a complex concept. The actions your company takes to enhance local SERPs visibility are more straightforward than you might imagine. Here are the simple steps of improving your local SEO strategy:
Create precise, consistent local citations
In essence, there are instances where your company name, contact details, and address are mentioned online – like in a local business listing. It doesn’t matter where you add local citations; ensure you include correct information and maintain a consistent format. This way, search engines can trust your data.
Respond to reviews
Taking time to respond to online reviews and comments shows that you care for customers, which can boost your local search ranking. Getting more business reviews requires some time and effort, but once you begin receiving them, always be ready to respond, whether it’s a positive or negative review.
Create a Google My Business Profile
Creating and maintaining this profile will feed your company details straight into Google Maps and Google Search. Furthermore, creating this profile also lets you monitor Google business reviews, update your hours and keep up with clients using features like Google Posts.
List your company in local online directories
Set up local business listings in key online business directories like Google My Business, Facebook, Bing Places, Yelp, and Yext. This way, search engines will quickly verify your company’s legitimacy and data correctness.
Include hyperlocal content to your site
Local keywords can have a significant impact when included in your website copy. Including business identifiers specific to your service, like “executive barber in [City, State]” in your web content, allows search engines to understand what you offer and the local areas you serve. Therefore, you’ll likely show up if a potential customer in your community searches for an “executive barber near me.”
Local SEO will be critical in generating leads and conversions when you’re running a physical brick-and-mortar business.
You may be discouraged because a local search places you against competitors like Amazon and Walmart, but things are different regarding regional prominence.
The shopping public and search engines like google acknowledge the importance and value of local businesses. With a robust local SEO strategy, you can bypass Google’s specific local ranking factors that determine your company’s geographical relevance to searchers. This way, you won’t have to worry about competing against established corporate entities for local customers.
We are a Local SEO Company that delivers leads not excuses
Sofia- Dallas SEO is a digital marketing firm specializing in getting local Google search results. For over a decade, our local SEO experts have built a proven track record for customizing powerful internet marketing that gets long-term results. Here is what our clients have to say about us:
YO Ranch Steakhouse Case Study
YO Ranch Steakhouse
Improved organic rankings proved to increase foot traffic and web traffic for YO Ranch Steakhouse.
Page 1 Rankings
DFW Fence Contractor
Discover how our team helped pave the way for this growing business to become one of the leading fence contractors in DFW.
Page 1 Rankings
Diehl Plastic Case Study
Improved organic rankings and successful ad campaigns proved to increase web traffic and new clients for Dr. Diehl.
Page 1 Rankings
How To Effectively Use Local SEO for Your Business
In an increasingly competitive market, businesses—and especially small businesses—must do everything possible to stay afloat. One effective way of staying ahead of the competition against established industry giants is by investing in local Search Engine Optimization, or local SEO.
ReviewTrackers reports that local searches account for more than 35% of the total searches conducted on SERPs. Even better is that local SEO helps level the field for most businesses, thereby giving everyone a chance to rank fairly against more prominent brands.
So, how do you make use of local SEO? This article explores the whats, whys, and hows of local SEO and provides valuable insights and actionable steps to help you optimize your business and rank with local SEO.
The Importance Of SEO for Small Businesses
When a user conducts a local search on search engines, the results that come up include all the essential details of businesses operating in that region. As such, the user doesn’t need to click further through each website unless they need additional information on a particular product. Therefore, with local SEO, prospective customers can quickly locate your business, access information related to your business, and make conversions. Here are the main reasons why local SEO is vital for your business.
People will make purchases when they are within the same locality as your business.
For example, someone looking for home renovation services will most likely reach out to a home renovation company within their area. As to why this is important, when the potential customer types into search engines the type of home renovation services they are looking for, Google automatically displays all the businesses offering such services within that area.
Therefore, if your business is local SEO-optimized, the chances of appearing on SERPs are higher. And with more visibility comes more transactions.
Local searchers are natural action takers.
A study conducted by Google shows that 75% of searchers who performed local searches eventually visited the stores within 24 hours. So, if local SEO can rank and give you heavy website traffic, you can surely increase sales from the same.
About a third of all local searches performed on mobile devices takes place before the searcher eventually visits the store. But more than that, most people would complete an online query to confirm a business’ existence and location before seeing it. Now, for small and medium-sized companies, establishing a solid online presence to help people verify your existence is highly beneficial as it helps boost your legitimacy.
Local searches increase sales.
An estimated 28% of local searchers make transactions within 24 hours. And more and more people are adopting online shopping, meaning they frequently search out local businesses. This is according to a survey which showed that 93% of people searched the net looking for local companies in 2020. And 34% of these performed local searches compared to 27% in 2019.
7 Local SEO Tips To Help You Kickstart Optimization
Local SEO is not that distinct from regular organic SEO. If anything, you’ll need to optimize every aspect of local SEO as you would an ordinary SEO. The only difference is with local SEO, every element must be locally focused. Here are the seven most essential tips to get you started on your local SEO campaign.
Not only will it improve your ranking and visibility, but it will also give you a better competitive advantage. To summarize how to use SEO effectively for your business and local SEO ranking factors, here are the key points to remember, as discussed in this post:
- Excellent keyword research
- A well-optimized GMB profile
- Relevant and good quality content
- Link building to worthy sources
- Citations from local directories
- Good customer reviews
And just like the traditional organic SEO, local SEO should be a consistent process if you want to see long-term results.
So there you have it. That’s how to use local SEO for your business effectively. Optimizing your website for local SEO is vital for your small or medium-sized company operating amidst established competitors.
Our Organic Approach to Higher Search Rankings
In order to achieve the best results, we take a more personalized approach to your company’s SEO. We look at strengths, weaknesses, competitors, and perform quality audits to strategize a customized solution for your company. Our proven SEO tactics are what set us apart from other search engine optimization companies.
With this personalized approach, we’ve helped numerous clients from the greater Dallas area, Texas, and even across the country with their website design and search engine optimization needs.
After years of trying to go it on our own with digital marketing, we are seeing great results with the Sofia team directing our efforts and helping us get the most from our advertising budget. They’ve helped our own staff improve our ability to keep an eye on things and make better decisions also. Highly recommend them to help take your business to the next level!
Cati Loredana Craciun
I am very fortunate to be able to work with Sofia -Dallas SEO. With very professional and good quality work done , our beauty spa page is on second place on goggle research, in just 2 days. Thank you very much! Highly recommended!
- Loredana’s Beauty Spa Facial &Waxing
This is a Great group of people the have the professionalisms you are seeking. They will seek to help your company succeed. I have had so many questions through the years with SEO. They have answered all of them. If you are looking to grow your business and knowledge of SEO look no further. Sofia Marketing is the real deal.
How to Improve Local SEO
When you’re just starting to launch your business online, figuring out how to utilize SEO to further grow it can seem like a daunting task. However, by taking advantage of a few strategies, you’ll be well on your way to improving your local SEO. Here are seven effective strategies for small and mid-size companies.
Ready To Speak With An Expert?
At Sofia Marketing, our team specializes in a variety of SEO strategies formulated to bring local businesses to the top of page 1 in organic search and maps. Are you ready to take the next steps toward SEO success?