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Social Media Marketing
These days, nearly everyone is connected through social media, but you still may be wondering why it is important for your business. As a free tool that is available to us, social media is invaluable for promoting your business and getting your name out there, all while boosting your appearance and ranking on search engines.
Why do you need social media management?
Brand Recognition- When your business has pages on sites like Facebook, Google+, and Yelp, potential clients will see you and recognize your name, your logo, and maybe even your location. Being able to see your brand around the web helps people become familiar with you and what you do, leading them to be more likely to go to you for services or products.
Trust- Most customers these days will look online and do a little research before they choose places to spend their money. Having a social media presence, especially if you have good reviews from unrelated third-parties, is one very effective way to bring people in. If they haven’t heard of you from a friend or colleague, a couple of five-star reviews from complete strangers may be enough to sway them to trust your brand and check you out.
Improves SEO- Having citations for your business all over the web boosts your SEO rankings and helps you get on to the top of the first page of Google search results. You’ll seem more legitimate to search bots and people alike!
More leads- Just because you’re showing up well on Google searches doesn’t necessarily mean that the right people will find you. For example, if you are a restaurant owner, you may find that Yelp is a better place to generate business. More people are going there to look for places to eat. Regardless of your niche market, being more present all over the web will increase your chances of potential clients finding you and having the information to contact you.
Start a fan base- People love to “like” things on the internet. Why not create a loyal fan base for your company? Social media outlets are great places to post and engage customers in a way that a traditional website may fall short. It is easy to post informational articles, create pages for events, and even interact with other local businesses.
How can we help you?
No matter what your reasons are for wanting to improve your web presence and optimize your site for search engines, social media is one of the best tools available to you – and it’s free! At Sofia Marketing, we manage your social media profiles so that you don’t have to worry about keeping up with each separate site, but you still get the benefits of having your business’s information all over the web.