Website conversions up 122%, top-3 keywords from 19 to 40.

Integrity Pools serves the whole Dallas–Fort Worth metroplex, with locations in Dallas, Fort Worth, McKinney and Richardson. SEO, AI SEO, Google Ads, fractional CMO, and CRM development and tracking for 2+ years.

Conversions592 vs. 267, March–May 2025 vs. Dec–Feb 2025

New users7,468 vs. 3,979, May–July 2025 vs. Feb–Apr 2025

Keywords in the top 3Oct 2024 to Oct 2025

Keywords in the top 10Oct 2024 to Oct 2025

One pool company, a whole metroplex.

Integrity Pools serves the whole Dallas–Fort Worth metroplex from four locations, in Dallas, Fort Worth, McKinney and Richardson, each of which has to be found in its own market.

Search, ads and the systems behind them.

SEO and AI SEO for every location, Google Ads, fractional CMO leadership, and CRM development and tracking, so every lead can be followed from first search to signed pool.

More visitors, more conversions, more top rankings.

New users rose 88% (7,468 vs. 3,979) and conversions 122% (592 vs. 267). Between October 2024 and October 2025, keywords ranking in the top 3 grew from 19 to 40, in the top 10 from 10 to 42 and in the top 100 from 29 to 57: substantial growth in high-ranking keywords, improving visibility across all key service categories.